“The Merchant of Venice” a cultural luxury brand that embodies the Venetian Art of Perfumery Cosmetics/Fragrance Corner, Isetan Shinjuku Main Building, 1st floor

The Merchant of Venice is a brand that has its conceptual origins in the ancient Art of Perfumery originated in Venice and from its centuries old trade with the Orient.


The fragrance line is inspired by the “Mude”, a maritime trade route that covered a very large area from Asia to Africa, and on to Europe as far as the Northern Seas.  The “Mude” started from Venice and reached many different harbours, which in turn were the destination of other commercial routes.


Through mater craftsmen such as the Muschieri (perfumers) and the Saoneri (soap makers), new techniques of production were invented that made the Venetian perfumes and cosmetics highly sought after products in all the Royal Courts of Europe.


The historic nature and the prestige of the brand expresses itself by the previous fragrances carried out by perfumers who reinterpreted the ancient recipes.

The sophisticated creations are boxed in precious perfume bottles inspired by the millenary art of Venetian glass.


History and culture are at the base of The Merchant of Venice that perfectly combines them in excellent Eau de Toilette, Eau de Parfum, body products and home fragrances.